Job Description

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

PayPal Ads is looking for a seasoned marketing leader with a track record of establishing an advertising business in the ads industry. You will be the owner of the voice of PayPal Ads, externally and internally, within the PayPal Ads organization. You'll be responsible for identifying, prioritizing, building, and enabling ways to engage with the advertising community to get PayPal Ads on the map and make it a must-buy.

Job Description:

About PayPal Ads

PayPal Ads’ vision is to be the premier commerce-centric advertising platform, seamlessly connecting PayPal, Venmo, and Honey users with advertisers and merchants. We help advertisers and merchants sell more products and services effectively, enabling consumers to discover and buy what they love. Leveraging transaction data from approximately a quarter of the world’s $6 trillion in digital commerce and nearly 400 million active accounts annually, our platform empowers advertisers to engage customers through the entire marketing funnel—from awareness to purchase, loyalty, and advocacy.

We are establishing a new PayPal Ads division to drive the growth of our advertising business. With a dedicated organization responsible for our comprehensive suite of advertising products, PayPal Ads will empower merchants and brands to reach and convert our highly engaged user base across PayPal, Venmo, and Honey platforms in multiple markets, revolutionizing global commerce. We have launched an Advanced Offers Platform and a proprietary cash-back rewards program called CashPass. The Advanced Offers Platform is a powerful new digital advertising service that enables PayPal’s merchants to publish and present offers in PayPal’s App and other consumer engagement surfaces, such as transaction receipts, to targeted consumer segments across PayPal’s two-sided network.

About the role

PayPal Ads is looking for a seasoned marketing leader with a track record of establishing an advertising business in the ads industry. You will be the owner of the voice of PayPal Ads, externally and internally, within the PayPal Ads organization. You'll be responsible for identifying, prioritizing, building, and enabling ways to engage with the advertising community to get PayPal Ads on the map and make it a must-buy. You will work closely with cross-functional partners, including sales, operations, finance, product, engineering, and marketing. We seek a high-performing team leader who drives results rapidly. In this role, you have the opportunity to significantly extend PayPal’s value proposition to our three-sided network while being instrumental in developing our new advertising business for the company. 

Responsibilities:

• Build the PayPal Ads brand and its overall positioning rooted in a deep understanding of our consumer’, advertiser’  and merchants’ needs and PayPal’s strengths

• Develop a comprehensive marketing strategy and implement a sophisticated marketing plan to ensure the brand is optimally aligned with the strategic objectives of PayPal Ads

• Develop compelling value propositions that drive distinct competitive advantages for PayPal Ads´s existing and new advertising products

• Orchestrate PayPal Ads´s participation in events globally and maintain all content for presentation for trade show or career fair boards

• Own PR/Communications strategy for PayPal Ads

• Develop the marketing roadmap

• Build editorial and content creation calendars for various media platforms and outlets

• Develop and implement PayPal Ads's digital marketing strategy, including SEO and SEM to generate advertiser demand

• Interpret and use online platforms like Facebook, LinkedIn and Twitter to increase brand awareness of PayPal Ads as a media property and as an attractive employer

• Lead all aspects of internal communications to ensure all employees are updated on key PayPal Ads messages and clearly understand the vision and objectives

• Build internal alignments and utilize relationships with internal and external business partners

• Create and maintain an active network of marketing partnerships to enable marketing execution

• Be a strategic thought partner to different parts of the business

Qualifications:

• Minimum of 15+ years in B2B marketing at an advertising technology or media company that engages with B2B and B2C customers

• Deep understanding of the advertiser, agencies, and advertiser branding and performance needs.

• Network and close working relationships with advertisers, agencies, and ad technology companies, as well as deep expertise and relationships in the broader ad tech ecosystem

• Frequent organizer of or speaker at advertising events

• Proven track record of building and managing a marketing function for a multi-million-dollar advertising business

• Hired and managed highly successful marketing organizations for media vendors.

• Focus on building a brand and cultivating the WHY behind that brand, not just the what and how

• Be customer focused (users and merchants) and be passionate about building great experiences for PayPal users all over the world

• Outstanding written and oral communication skills; a natural storyteller and creative problem solver; native in both digital and physical worlds; a collaborator with a constant curiosity and a learning mentality who likes to complete the tactics as much as setting the strategy

• Persuasive, collaborative - able to work across multiple partners and influence drive brand-right implementation. Great at building and maintaining relationships, fostering an environment of mutual respect, understanding, and trust

• Forward-thinking and Fast - able to balance priorities and move quickly in a rapidly changing environment with tight deadlines

• Entrepreneurial spirit - willingness to challenge the status quo in our highly redefined business environment and move quickly to test and learn new strategies and tactics. This also relates to a level of resourcefulness and proven track record to do a lot with a little

• An ability to build deep relationships across a broad organization, cultivate a fun and collaborative work environment, and identify problems from different perspectives. Humility and empathy are crucial to success in this role

• High standards and a bias toward action. You can find the context and information you need through relationships across the organization, you push for clarity and delivery, and you hold a high bar from your contributions and those of the people you work with

• Be able to work cross functionally with many other roles and team members in the company

• Exceptional communication skills, both within your team and with leadership and partners

• Outstanding communication skills and ability to collaborate effectively in a matrixed organization.

• Superior relationship-building and exceptional consultative skills with a passion and hunger to win.

• Results-oriented, analytical, self-motivated, and a “hands-on” person with a proven ability to meet objectives and targets.

• Travel required, as necessary, for customer-facing activities and team collaboration.

• Recognize and understand critical cultural approaches to doing business globally. 

• Executive presentation skills; including in-person, written, and verbal. 

 paypaladsconnected

Subsidiary:

PayPal

Travel Percent:

15

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PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The U.S. national annual pay range for this role is

$143400 to $285450

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentaccommodations@paypal.com.

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click here to view the notice.

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