Job Description

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

As Senior Director of Partners and Sponsors, you would be responsible for leading, developing and tracking strategic initiatives to maximize partnership success.

What you’ll be doing...

• Leading a team focused on bringing the Verizon brand, businesses and products to life across a wide range of activations and live events.

• Setting the strategic vision for the partnership activation areas and works across internal teams/business units to develop a holistic approach and integration into communication plans.

• Presenting updates on key partner activations to senior leadership to inform strategy and execution planning.

• Developing and implementing measurement plans to showcase ROI of the partnership or platform activation.

• Coordinating with Marketing and Marketing Analytics teams to analyze performance, monitor partnership investment for improvements, ensuring overall partner ROI goals are being fully met.

• Ensuring activations are within budget and aligned with overall strategic goals.

• Identifying, leading and implementing opportunities for large-scale, multifaceted sponsorships and partnerships.

• Leading, coaching, and developing a team to deliver exceptional service or performance.

• Setting the strategic vision for the partnership activation strategy across internal teams/ LOBs to develop a holistic approach, strategy to achieve objectives and integration into communication plans, sales strategies, marketing programs, tech and innovation roadmaps and more.

• Developing end-to-end activation programs working in conjunction with business, brand, creative, social, media and experiential teams to achieve ROI and other objectives.

• Activating talent relationships across industries.

• Being accountable for driving strategy/agency activation for partners.

• Driving demand for new customer acquisition to meet gross add goals for the business.

• Developing and driving engagement with programs that play off Verizon’s Network Superiority and reduce churn via Verizon Access benefits.

• Developing and implementing measurement plans to showcase ROI of the full partnership or platform.

• Coordinating with VZ Marketing and BU Marketing Analytics teams to analyze performance and monitor partner activation investment for improvements while ensuring overall partner ROI goals are being fully met.

• Utilizing data across channels to further bolster the data informed aspects of our plans with data driven decisions and personalized messaging.

• Effective stakeholdering and tight coordination with Integrated Marketing, Brand Creative, media and Business Units to ensure partner activation objectives are achieved.

• Working closely with other internal teams: Centralized media functions, Creative teams, Business Unit Sales and Marketing and Product teams, Network team, Local market teams, Finance, Legal and external agencies including key partners (i.e Momentum, Art & Science). Evolve the commercial architecture (partner, channel, direct, compensation plans) to enable high-speed expansion of products to properly balance the success of the long-term business strategy with near-term objectives.

• Defining internal alignment with select Verizon teams to ensure a well-rounded go to market plan that utilizes Verizon as a potential channel for sales.

• Developing strategic plans and set timelines for evaluation, development, and deployment of all commercial decisions and strategy.

• Ensuring the proper performance and financial efficiency of our commercial organization.

• Driving alignment with the executive team on sales and marketing prioritization and large customer engagements.

• Ensuring close partner activations with the product team to collectively bring high-quality software to customers in accordance with customer pain points, requirements, quality standards, and timelines.

• Working closely with our service line leads to promote our products to existing and new customers.

What we’re looking for...

• Bachelor's degree or eight years or more of relevant work experience.

• Ten or more years of experience in Activation, Marketing, and/or Sports Marketing.

• Ten or more years of experience in managing large, high-exposure partnership deals and activations

• Five or more years of strategic / investment roadmap and strategic planning experience

Even better if you have one or more of the following:

• Bachelor's degree in Marketing and/or equivalent work experience; MBA strongly desired

• Proven ability to assess and evaluate new opportunities

• Established sports league and club network of senior level relationships and experience in successful brand activations leveraging sports partnerships

• Innovative thinker and proven leader

• Strong team leadership experience; ability to build and lead a high-performing team, develop and nurture growth, and ability to motivate and direct employees to achieve business objectives

• Strong strategic thinker; ability to develop and articulate effective strategies to achieve business objectives and balance day-to-day tactical issues with strategic initiatives

• Strong financial acumen and proven negotiation skills

• Strong project management discipline demonstrated by a history of on-time and on-budget launches; deadline oriented

• Ability to translate business and marketing strategy into an effective sponsorship strategy

• Excellent written and verbal communication skills; deliver clear presentations at the most senior levels

• Relationship driven; builds credible and trusting relationships with a broad range of colleagues, stakeholders, and business partners

• Ability to successfully manage multiple, high-visibility, complex, technical projects and priorities

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity 

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances. If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $193,000.00 and $358,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.