Job Description

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life. What you’ll be doing…

Marketing communications plays a critical role in the success of driving incremental revenue and reducing customer churn for Verizon.  These Mobile and Home campaigns require significant infrastructure to execute across multiple tactics and channels at scale.

As a Data Scientist on our Database Marketing team within the Marketing Personalization function, you will build and maintain data structures to support and provide data for the Adobe Campaign, Adobe Experience Platform, and Adobe Journey Orchestrator marketing tools.  You will champion the build, testing and migration to the centralized, omni-channel, near real-time Consumer Data Platform profile in the cloud.  Work with interdisciplinary teams to provide any data needed in a timely and seamless manner to support campaign development and lead generation.  Be able to leverage Teradata SQL, BigQuery SQL, Adobe, BTEQ, and GCLOUD to test, implement, and validate existing and new data sources.  Improve personalization, targeting and audiencing by leveraging models, lead collection applications, new tactics, data analysis, and testing.  You will work with IT, network, legal, security, marketing communications and sales channel stakeholders across Verizon.

Responsibilities include:

• Driving revenue and sales for Personalized Marketing.       

• Developing best-in-class marketing communication use cases to leverage the Consumer Data Platform for customer acquisition, upsell and retention.  

• Translating marketing campaign data requirements to IT and support teams.

• Creation, maintenance and continual improvement of new and existing meta data supporting  Adobe Workflow implementation.

• Working with the Network team to ensure the Fixed Wireless Access eligibility changes are seamlessly incorporated into marketing campaigns as the FWA Marketing Eligibility SME.

• Conducting Quality Assurance on data structures and content, both streaming and batch, that define customer profiles, eligibility, and services.

• Leveraging data in all formats to define and track results. 

• Monitoring compliance feed structures and evolving for the future.

• Maintaining business rules for secure third party network connectivity definitions and implementations.

• Designing and maintaining automated ETL scripts to support data enablement of database marketing tool metadata structures. 

What we’re looking for...        

You’ll need to have:

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Experience managing complex projects and operating under tight timeframes.

• Experience documenting and communicating new and existing processes.

• Experience in Data Enablement and Infrastructure support for use by Campaign tools.

• Experience with Linux/UNIX, SQL, Teradata, Shell Scripting and Data Manipulation.      

• Experience conducting Quality Assurance on data structures and content.

 

Even better if you have:

• Experience with project management and related tools (e.g. JIRA, SmartSheets).         

• Bachelor’s degree in Marketing, Business, Sales or Computer Science.

• Excellent communication and presentation skills.

• Expertise in customer communications architecture and processes.

• Digital Marketing experience.

• Experience with Campaign development tools such as Adobe Campaign, Adobe Journey Orchestrator and other aspects of Adobe Marketing Cloud.

• Experience with commercial marketing software and/or tools.

• Knowledge of agile development process.

• Experience with SQOOP, Tableau, Crontab, Oracle, AEP, AJO and/or GCP.

• Experience with Teradata Utilities Multiload, FastExport, FastLoad.          

• Experience with Google BigQuery.

 

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity 

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.